Y’ALL. This is real life. This past weekend I got to attend our very first Leadership Conference and Mini Conference in Bothell, Washington and it was a BLAST. We knew we were getting something exciting… but this is a Game Changer!

Before and After Illusion Lashes and Magnetude Mascara – Style “Mystic”

Introducing Magnetude Mascara and Illusion Lashes

Check out my quick YouTube tutorial below with Tips! This was my first full time trying them. #obsessed

My Magentude Mascara and Illusion Lashes Tutorial!

The Details

Our CEO Laura Hunter, the inventor of Magnetic Eyeliner, brought us something super exciting this month and you can purchase our Patent Pending Magnetude Mascara and Illusion Lashes in “Mystic” Now!

The first EVER Magnetic Mascara opens up a world of possibilities for Lashes and You! Our New One of a kind Magnetic Mascara makes natural, full Lashes possible without any adhesive! Can I get an AMEN?

Illusion Lashes in our First style “Mystic”

 “The first of its kind, and from the original creators of magnetic eyeliner, we now present Magnetude Magnetic Mascara. A dual headed applicator to coat your natural lashes with a magnetic surface to hold your Illusion Mystic lashes on all day long. Fanned, flirty, and fabulous the Mystic Illusion Lash fills out and turns any look to absolute fire! These lashes give the look of extensions, natural & voluminous without the hassle, drawbacks, or cost.”

-Tori Belle Cosmetics

How Magnetude Mascara Works

Graphic by Anna Hone

If you have natural Lashes, our New Magnetic Mascara will be an amazing option for you, and if you don’t or you want to wear our longer styles, you will want to check out our amazing Patent Pending Magnetic Eyeliner in this post.

Our Illusion Lashes are made for use with the Magnetic Mascara. Our traditional Magnetic Lashes are made for our Magnetude Eyeliner!

The Magnetude Mascara has a cool double ended applicator!
Graphic by:

Illusion Lashes Doubled for Drama!

How Stunning is my gorgeous friend Sheena Delane?! Below she has on the Mystic Lashes doubled up for extra impact and volume! Love her!

Magnetic Lash Style Comparison

The Illusion Lashes can be worn up to 20 times, and our other Magnetic Lashes can be worn 20-30! ( Selfie is missing on this graphic below )

Graphic by

Magnetude Mascara Ingredients

The Line up

Below is a comparison of our Tori Belle Magnetic Eyeliners! The New Mascara has 14ml total of product. It is the same Magnetic Mascara on both ends. The Original Magnetude Eyeliner has 4ml available in Brown, Black, and Gray. (The 3ml is only available in the Affiliate Kits.)

*Do Not use the original Magnetude Eyeliner on your natural Lashes. It is for your eyelids only. You can use the Magnetude Mascara on your natural lashes And as an eyeliner!


Shop Magnetude Mascara Here!

Our CEO and Inventor of Magentic Mascara, Laura Hunter

What an exciting Time!

Our first mini conference and Leadership conference outside of Seattle was incredible! It was so amazing to be a part of it and see how our amazing new Company is growing and thriving! in 4 months we have over 8,000 Affiliates!!! I am so thankful to be a part of the beginning of Tori Belle Cosmetics and leading a Team of incredible women from all over!

If you want to learn more about our amazing Affiliate program check out this link! And feel free to always contact me or join our Opportunity Group on Facebook!

Until October 31st, you can join at a discounted price! I am so excited to see what is in store for us, it is going to be amazing.

Our October US Affiliate Map

New Updated Map! Check out how many Affiliates are in your state on our map below!

Let’s connect on Instagram!

Thank You for visiting my Blog!

-Jen Russo

Why a “Side Hustle” can be the Best thing Ever.

Photo by Priscilla Du Preez on Unsplash

I thought I would change up a beauty post to something a little different today. Something that gets a little touchy these days.

Call it what you may….. but there are zero reasons you shouldn’t try a Network Marketing company.

Yes, I said it.

And I am totally not saying, “You should ONLY join the company I am in” ect….. that is not what this is about. I am saying if you do choose to be a part of a network marketing company, that You are brave and strong for taking a leap of faith to do something for you. Where you are doing something where you are your own Boss, and you can control how little or how much you want to do at the end of the day. Let’s improve on the idea that all of these companies aren’t a negative thing, and that people that are a part of these companies aren’t one of “those people.”

If it fuels your passions and helps you reach your personal goals, DO IT SISTER.

After I had my twins, I was craving an outlet just for me. To be honest I felt a little lost. I was used to doing hair and makeup professionally full time, so I was craving an outlet to keep that part of my life that brought me joy in helping other’s feel their best! I am totally not saying my twins alone weren’t enough, trust me. Being a mama is the most fulfilling and biggest blessing in my life. I think it is totally ok to continue to pursue your dreams and passions after you start a family!

After being with another beauty company for over a year, I found that I wasn’t fully in anymore. And that’s ok! It helped me in So many ways other than extra income. It helped me gain confidence and I learned A Ton about social media and more. I met some incredible people too! Yes, the goal is to bring in some money at the end of the day, but it’s a whole step in a direction for you, and to help you become the best You.

Photo by Court Prather on Unsplash

The Sisterhood

Here’s the thing. Is this going to vary from company to company? Yes. Have I seen some of the ugly sides of some companies in the past, yes. But if you are fortunate to be on a supportive, caring Team, and choose a company that has values and leadership that aligns with yours, it can make a huge impact in your life. It can mean instant friendships and extra support more than a usual job can bring! I have met some incredibly talented women from just the past 3 months, and they are already dear friends! It is amazing the connections you can make and it allows you to be there for one another in your up’s and down’s in life. That to me is GOLD.

Being supported is important for you to succeed. To be kept accountable and to grow through challenges does push you, but it helps mold you. I have never been in a place of leadership, until now. It’s been incredibly rewarding and taught me a ton already! In a normal circumstance it can take YEARS to be in a place of leadership… think a bout that. This happened in only 6 weeks.

The Rewards

Photo by Marion Michele on Unsplash

One really cool thing about most network marketing companies, is the Trip Incentives! Usually you can be rewarded with a trip if you reach certain goals, which is an awesome way to set goals for yourself to win a free vacation! We are only three months old, so we don’t have any trip incentives yet, but there will be! These are awesome for you to connect with other’s in your company and really be a part of a sisterhood! Who wouldn’t love a free vacation?! This mama is all about it!

Free Product Perks

Let’s be real, free stuff is awesome. Usually most companies reward you with product credits, so you aren’t out of pocket on personal product and you can use your free products for Giveaways and more! Not to toot our own horn, but our company has the most generous free product credit plan I have ever seen. Last month I earned a LOT of completely Free products! I am so grateful. It really helps to be able to earn to help promote and build your business!

Personal Development

Photo by Marion Michele on Unsplash

I can literally say that being a part of a network marketing company has changed my life for the better. I am not saying it won’t be hard work, and take time to build a successful team, but it will be SO WORTH IT. If something isn’t working for you, change it. If you aren’t passionate about your company, try something else. You will truly know when you are Home.


Photo by Brooke Cagle on Unsplash

Whether you are a Mama or not, having something that allows you to work towards your goals in your timing is huge. You decide how little or how much you want to do. Being able to do it all from social media and not even leave your house, is HUGE. Until my twins go to school, I will continue to do freelance work and build with our beauty company! I needed something that gave me a sense of fulfillment with helping build up others, and this is absolutely perfect!

I hope this has been insightful of how it can be an amazing addition to your life. I really strive to show a positive side of these companies and that they can be so much more for you!

Cheers to all the Boss Babes out there! You are Amazing!!!!

Tori Belle Soft Launch Update

The Details

Can I just start with saying, “HOLY COW?!!!!”

You guys… this has been an incredible first 2 months! To say it’s been a blast is an understatement! Tori Belle now has over 5,000 Affiliates which is AMAZING. AHH!

It’s crazy to think this is just the beginning too. I cannot wait to see how the rest of this year shapes us as we continue to get more Lash styles and more! If you want to check out my Lashes website click here. We are growing so fast, it’s crazy to think where we will be even 6 months from now. Our full launch date is October 18th, to coincide with our Leadership Conference! Yay! I am so excited to see what amazing new products we will be getting next!

I wear Ladies Night the most! LOVE!

If you are new to Magnetic Eyeliner, your whole Lash Game is about to change! You can check out my Tips Videos on my Youtube HERE . I was not a fan of Lash Glue at all, so I absolutely LOVE this product and that there are different styles to choose from to. We will be getting Brown and Grey liner soon too!

Brown and Grey are coming soon!
Our glam “Selfie” Lashes

About Team Lashville

One of my sweet ladies came up with the name Team Lashville… and I LOVED IT. Although I live in Nashville, I have an amazing group of almost 100 fantastic women from all over the USA! And ALL ages which I LOVE! I am so thankful to be at the very start of Tori Belle and I cannot wait to see what this journey unfolds for all of us! Being at the start is an amazing opportunity! I am all in, and I believe that everyone goes at their own pace, and I will never push you either! I want true success for you and want to help you achieve your goals!

You can choose to make this a fun side hustle or a full time opportunity!

Being a Tori Belle Affiliate

Here’s a quick video below about being an Affiliate with Tori Belle from our CEO and inventor of Magnetic Eyeliner, Laura Hunter.

Feel free to Contact me for any questions you may have and I am so happy to help you!

Grab your Affiliate Lash Kit and Start today!

You’ll have a choice of either the “Ladies Night” Kit or “9 to 5!” Kit. You’ll also pick out your THE WORKS Brow color too! This brow gel is the BOMB. It comes in Black, Dark Brown, Brown ( warm toned ), and Taupe. You also get our awesome “Shake it Off” Eye makeup remover and plastic Tweezers. The Kit also includes 3 months of your personal Shopping Website to share for your customers and a Back Office Website which is awesome. As soon as you sign up, you’ll be ready to share your Shopping link!

Our Affiliate Kits will be changed up! The September kit included our awesome P3 Pore Perfecting Primer.

Team Lashville Opportunity Group

If you want an invite to our Team Lashville Opportunity Group on Facebook to check out more insider details, fill out this quick Form and I will be in touch to invite you!

Join my Lash Team Here!

Once you join, I will add you to our Team Facebook groups and get you started with resources and more! I truly want every person on my team to succeed and for this opportunity to be a blessing for them and their families.

Let’s Do this!

Updated* Collabs and Codes

*Disclaimer- Some of these links below may contain Affiliate Links which I make a small commission from purchases.

Over the past year, I’ve been so fortunate to work with some amazing Small shops and Companies! They are so sweet to offer a discount for their websites straight to you! Enjoy and happy shopping!


15% off with the code: JENRUSSO

Topfoxx Ambassador

I am so excited to be a Topfoxx Ambassador! They are 100% Woman owned and Operated, which I think is awesome! They have built their brand Fast, and are so loved by women everywhere! They have glam sunglasses, anti-Blue Light Blocking Glasses and Prescriptions available too!

I LOVE the Stephanie Blue Light Blocking Glasses! They are the most stylish ones I have seen (usually they are super dorky) haha, and they are super comfortable. It’s important to protect your eyes since we are on our phones all the time these days!

Everything we create here is “not for your average girl”
What we mean by this is there is no average girl, we are all so different and unique and should EMBRACE and LOVE that about ourselves!
We should know having a small diverse women leading team. ♥


You can Shop Topfoxx HERE and Follow their Instagram Page HERE and use “JENRUSSO” at check out to Save!

Laverne + Frankie Boutique

JENRUSSO for 15% off!

This sweet boutique, Laverne + Frankie out of Toledo, Ohio started in October 2019! This sweet shop offers clothing from Small through 3X, Accessories, and even Shoes! Owner, Kimberlyn, has amazing style and fashionable and cozy picks just for you! I am excited to share with you her Boutique! I want it all!

Owner of Laverne + Frankie, Kimberlyn
Isn’t she a beauty?!
Twist High Low Tunic Top

Be sure to use the code “JENRUSSO” at check out for 15% off! Free Shipping too!

She also has super cute Accessories!

You can follow Laverne + Frankie on Instagram and Facebook!



Onyx and Ash Jewelry

Onyx and Ash15% off- Jen15

This sweet online shop, Onyx and Ash is owned by best friends, Jessie and Keeley, out of Utah and is a personal favorite of mine! Unique Boho style jewelry at amazing prices. (Free U.S. Shipping too!) You can’t beat that! I have been sharing this shop a year now and it’s all I wear. Love it!

“Keeley’s Favorite” Fringe Earrings in Gray!

Shop the Onyx and Ash Website Here!

Instagram Page-

Easy Updo Extensions

I love working with Easy Updo! They are awesome hair extension accessories that come in a variety of hair colors! You easily can add them to your hair for extra style and volume. They use Easy Updo on American Idol, The Voice, and Dancing with the Stars!

A messy bun can be glam in seconds!

( mention me at check out! )

Here I used the Three strands to do a Volume Side Bun!
Here’s my favorite style using Easy Updo Extensions

1. Attach Easy Updo® by making a ponytail with your hair. Then separate into 2 or 3 sections.
2. Twist or Braid one section over the other to make a long twisted ponytail. Then hold the end with your fingers.
3. Wrap twisted ponytail around the base and tie in a knot by guiding the end you are holding through the loop. Continue wrapping around the base while supporting it closely to your head. Tuck extension ends under under updo.
4. Secure extension ends and updo with bobby pins.   

Check out Easy Updo Here! Easy Updo


Rightly Royce Jewelry

Rightly Royce is a precious custom online jewelry shop in honor of their sweet son, Royce.

This sweet mama makes beautiful custom stamped jewelry! I love my S+G necklace so much! They have been such a light to countless families that have also been through loss.

This sweet shop honors the life of their sweet son Royce and they donate 10% of their sales to the L.A. Children’s Hospital. Be sure to read their story about Royce’s life and mission of their shop on their website. They are incredible parents. I feel definitely feel blessed to help share about Rightly Royce.

Use Jen15 for 15% off your order

Rightly Royce Instagram Page

Custom Lace Toggle Necklace

“White with Style” Teeth Whitening Kit

Use it Once a week to keep your teeth bright!

You can grab this Sparkle White Professional Whitening Kit for only $28, almost 90% off their kit with my special code “jenrussobeauty” at

Ps- I love that’s it’s made in the USA/ BPA Free /Cruelty Free / Vegan & Gluten Free/ and has a Gentle Formula!

Shop my favorite Boutique deals on

From boutique clothing to monogrammed accessories, they have you covered!

I’ve followed Deals forever! They have such a cute assortment of affordable clothing, accessories, kids, home, and more! I love being a Jane Affiliate! They are the best! Deals are live for 72 hours, so hurry! Some sell out Fast!

Simply Fab’s “Zinc it Over”

This multitasking Setting Spray is a sheer SPF spray and is packed with amazing, clean ingredients!

You know when a product like “Zinc it Over” comes along, and you are like HECK YES PEOPLE…. These folks are Genius?! Meet Seriously Fab’s awesome facial mist. There are so many awesome things I love about this product. For starters, as a Makeup Artist, having a solid setting spray is Essential. Secondly, it does even more as a safe AND clean SPF 25. But wait! There’s even more! It is packed with delicious Anti-Aging and hydrating ingredients. Need I say more?

This Setting Spray is so great! SPF and Clean formula!

You can grab 10% off when you sign up for the Seriously Fab Email list!

Cruelty free, Vegan, All Natural, and Safe!

Follow me on Instagram!

Beauty Page-

Lash Page-

My GuruNanda Essential Oil Review

Disclosure: “Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. The decision is totally yours, and whether or not you decide to buy something is completely up to you!”

Let’s Talk Oils

Hey friends! First off, thank you for following my Blog! I am so glad you’re here! So in general, I would consider myself “a little crunchy.” What that means is I try my best to make an effort to use more natural products and beauty products that are much healthier options for you. I strive to share things I use in my every day mama life that I can be proud of!

I have loved essential oils a Long Time. I actually used to sell Essential Oils Many years ago when they first came out and were still a touch “for the hippy types.” That really got me into using them in my daily routine. I am a bit picky too when it comes to oils. I think these days they are more mainstream and not as intimidating as they used to be!

These highly concentrated oils are extracted from fruits, leaves, roots, flowers, and other parts of the plant. Each essential oil is carefully extracted through steam distillation, resin tapping, and cold pressing.”

What Oils are in the Top 6 Blends


About a month ago I was sent their Top 6 Essential Oil Blends and Honeycomb Diffuser Set, so I am sharing my honest thoughts from testing them out! It comes in a cool magnetic box and instructions on how to best use them and safety tips. With all Essential Oils you want to use them safely and if you use them topically you’ll want to use what’s called a “Carrier Oil.” A carrier oil can be liquid coconut oil or almond oil to name a few to dilute with your oils.

A look into GuruNanda

“We specifically choose locations where we can make a positive impact on the social, economic, and environmental aspects of the community. This gives us the opportunity to help communities rise above poverty and promote overall economic development.”

“Through GuruNanda’s partnerships with farming communities, we are able to create ethical, sustainable employment in underdeveloped regions. These collaborations lead to better income security and economic growth for the local society.

Fair Payment
“GuruNanda and its farmers collaborate in order to improve the quality of working conditions and keep farmers happy. Part of the reason why we are able to get the best essential oils on planet earth is that we provide our farmers with a fair payment. By working together, we create a progressive ecosystem of happy farmers, happy communities, and ultimately, happy customers.

From the GuruNanda Official Website

The Verdict

I have been using their Oils about a month now and I love them! They smell potent and not watered down at all too. (Yes, some do that.) The Honeycomb diffuser is awesome size and puts off a long lasting mist that is perfect for your kitchen or bedside.

I have twins, so obviously I need some calming oils…. Ha! The Tranquility blend has become my fast favorite. They are strong smelling so you only need a drop or two with a carrier oil. In the diffuser, just use two to eight drops into your water tank. We use the Calming Sleep Blend by my husband’s beside at night for restful sleep.

GuruNanda Uses

Leak Proof Caps

These dark amber glass bottles come with a secure cap, so you do not have to worry about spilling oils everywhere. Especially if you throw it in with your beauty products!

State-of-the-Art Glass Bottles “Every time you open an essential oil, you are releasing nature into the air. To make sure you get to enjoy every drop, we’ve developed state-of-the-art leak-proof caps. Our high-quality, dark amber glass bottles increase the longevity of essential oils by reducing oxidation.”

GuruNanda Diffusers

They have several diffuser choices based on how large a space you need to fill. Here’s the one we are currently enjoying here! They are so calming to have going and are perfect to keep your kitchen area fresh too.

“Diffusers break down essential oil micro-particles and disperse them.  
The most popular type of diffuser is the ultrasonic diffuser. Ultrasonic diffusers disperse essential oils into the air as negative ions. The diffuser produces ultrasonic vibrations used to break down the essential oils into micro-particles, allowing the oil to be dispersed as a very fine mist into the air. The process runs extremely quietly – ideal for relaxing, sleeping and working.” – GuruNanda

After using them a full month I would definitely recommend giving them a try! I added several options on my Amazon Page too! If you try them out, let me know what you think!